Vitale Barberis Canonico Marketing

“Wearable Art” Swatched Mailing Pieces: Gladson customers can take advantage of award-winning mailers linked to specific Barberis cloths, beautifully created direct mail pieces that result in real sales and make Gladson customers look good to their clients. These mailers are often linked with sales contests, as was the Sheepstakes Promotion for Fall of 2006.  The winner received an all expense paid two week vacation to Italy, beginning with a stop in Milano and a visit to Vitale Barberis Canonico.

“I sold 12 suits over the phone from customers calling me after they received the VBC wearable art mailing piece.  They were impressed with the piece and ordered the specific samples that had been swatched.  Then I started making follow-up calls to others  to whom I had sent the mailer. After awhile,  I stopped counting how many suits I sold.”…
Manuel Martinez, Martinez Designs Baton Rouge LA.