Many Gladson customers take advantage of customized swatched letters printed on their company’s letterheads, which Gladson creates for the specific customer. Because of the level of trust placed in the Gladson team , some customers even provide their mailing lists so that Gladson can imprint addresses directly on the customer’s envelopes. As with the letterheads, occasionally, Gladson will source the envelopes for the customer as well.
“I have been recommending Herbert Gladson and
Laviale fabrics to my customers for over twenty years and find their
selection unsurpassed in the custom clothing industry. They not only
represent the finest woolen houses in the world, but also back them
up with marketing aides that help my customers better understand
what makes our fabrics better than our ready to wear counterparts.”
Davide
Cotugno Executive Tailors
“Gladson understands that our business is a partnership. Gladson's swatched letters have been the most effective marketing I have done for my business. The swatched letter program has without a doubt grown my business with the right type of client. Using the old 80/20 marketing rule, this program has helped grow my business with the 20% of clients with which I most want to grow.
I send the letters to a select group of clients and prospects.
With clients I am able to sell garments from the letters, either
by getting an appointment or sometimes by just taking an order for
the swatched fabric over the phone. The letters give me credibility
with prospects. Even though I am a very small business, the letters
make me look like a big business. They are very professional and
make quite an impression. Any retailer that is a Gladson client,
would be foolish not to take advantage of this great opportunity.”
Ken Grossman Executive Image